Blog & Articles
I write for a variety of platforms and magazines
Apologising for failure: the new way to delight your customers
What companies can learn from the entrepreneurs and businesses openly apologising for their mistakes
The Four ‘C’s of Compelling Marketing Communications – are you using them?
It doesn’t matter what platform or media you are targeting in this crazy world of 2019 - the same question always applies: What do I need to do to create a successful advertising campaign for my brand? Success is an important metric to agree on beforehand of course, but typically brands are...
5 Reasons Why It’s Elon Musk and Tesla Vs. Everyone Else
Why hide it - those of you that know me by now also know I’m a bit of a fan of Elon Musk and his company's approach to product development. But is anyone coming close to competing with the consistently class-leading work of Tesla in the automotive arena? What sets Tesla apart from their...
Fear of the (holiday) inbox count – I’ve tried 4 methods of working on vacation… so you don’t have to!
It’s a curious feeling, holiday time in this hyper-connected, always-on culture we are in – blurry lines between work and personal life continue. I'm on holiday for a week soon so I thought it was a good time to write about this subject as I know I'm not alone! I found an interesting old report by...
iPhone 6 VS iPhone 6Plus vs Android Galaxy Alpha VS Blackberry Q10 vs Windows Phone 940
As I mentioned in a recent blog (https://www.linkedin.com/pulse/both-platforms-dr-geraint-evans), I know I’m probably not the right generation but, in truth, I’ve never got any better on the touch screen despite hours and hours of use. My personal phone contract is up for renewal soon, so what’s...
Apple Devotee in Apple Watch Send-Back Shock
I’m sending back my Apple Watch. Yes, it’s official, it’s here in black and white (well a black font at least). But why? WHY, I hear you shouting from the rafters? Well, I love it, of course (because Apple OWNS me and our entire household), but I just can’t get it to work for me – yet. From the...