Blog & Articles
I write for a variety of platforms and magazinesI also like to post my own content here from time to time on a variety of marketing and motivation topics. Check out some of my recent articles below!
Apologising for failure: the new way to delight your customers
What companies can learn from the entrepreneurs and businesses openly apologising for their mistakes
The Four ‘C’s of Compelling Marketing Communications – are you using them?
It doesn’t matter what platform or media you are targeting in this crazy world of 2019 - the same question always applies: What do I need to do to create a successful advertising campaign for my brand? Success is an important metric to agree on...
5 Reasons Why It’s Elon Musk and Tesla Vs. Everyone Else
Why hide it - those of you that know me by now also know I’m a bit of a fan of Elon Musk and his company's approach to product development. But is anyone coming close to competing with the consistently class-leading work of Tesla in the automotive...
Fear of the (holiday) inbox count – I’ve tried 4 methods of working on vacation… so you don’t have to!
It’s a curious feeling, holiday time in this hyper-connected, always-on culture we are in – blurry lines between work and personal life continue. I'm on holiday for a week soon so I thought it was a good time to write about this subject as I know...
iPhone 6 VS iPhone 6Plus vs Android Galaxy Alpha VS Blackberry Q10 vs Windows Phone 940
As I mentioned in a recent blog (https://www.linkedin.com/pulse/both-platforms-dr-geraint-evans), I know I’m probably not the right generation but, in truth, I’ve never got any better on the touch screen despite hours and hours of use. My personal...
Apple Devotee in Apple Watch Send-Back Shock
I’m sending back my Apple Watch. Yes, it’s official, it’s here in black and white (well a black font at least). But why? WHY, I hear you shouting from the rafters? Well, I love it, of course (because Apple OWNS me and our entire household), but I...
Professor Jürgen Klopp: The Art of Leadership
Leadership is a fascinating subject, and one that is written about a lot. A lot of the ideas about the qualities that make up a leader are fairly generic – inspiring, focused, and having the ability to make people follow them. So, one of my focuses...
Social Media Resolutions
I’ve made social media a massive part of my life this year (like it hadn’t been in previous years!). A major change I made this year was to be consistent. So, here are my social media resolutions for 2015. Be consistent with sharing &...
What I Learned in My Year Off Facebook
As an experiment, a year ago I turned my personal profile into a Page on Facebook and left all of its wonders behind. Why did I do this? Well, a variety of reasons – one main thing I was aware of was the sheer amount of downtime I was spending...
Virgin Trains – Way Ahead of Schedule
Oh man, I do admit to loving a lot about Virgin in general – there’s no point hiding that fact. I don’t just love them for the usual reasons (@richardbranson, the legroom in economy, TIVO etc.), I love them as they frequently set the standard that...
Wearables-something else for the Enterprise ‘must do’ list?
I was joking with a client the other day that I had dusted down some PowerPoint presentations from about 18 months ago from a conference were I spoke about new trends in customer behaviour, and was a little embarrassed about my attempt at looking...