Academic Research

As a Visiting Research Fellow at St Mary’s University, London, I was delighted to work with Professor Merlin Stone and Dr Eleni Aravopoulou on a variety of commercially-led academic research – contributing to award winning work in a variety of academic journals and publications.

My main areas of academic interest and research are emerging technology, smart cities, innovation and future trends in customer behaviour, artificial intelligence, digital transformation and social media

I have previously been honoured to be Editor In Chief for prestigious journal The Bottom Line from Emerald Publishing. The Bottom Line explores managerial and economic aspects of information and how value is derived from it, focusing on theoretical and practical aspects.

Academic Journal publications include the International Journal of Internet Marketing& Advertising, The Relevance of Images in User Generated Content, A Mixed Method Study of When & why Major Brands Retweet and The Bottom Line / Emerald – Information Management in the smart city for which we won the 2019 Outstanding paper award.